Standfirst
Omnilyst is a B2B content platform for SMEs that publish across multiple channels without a dedicated marketing team. In 2024, the product was selected for the Grand Final of EIT, the European Institute of Innovation and Technology, from a pool of more than 600 European startups.
Built around how content actually gets made
Small teams rarely lack ideas. They lose them between tools instead. Omnilyst was shaped around a single principle, that one idea should reach every channel intact, in one voice, without the work being done twice.
Calm by design
The product is organised like an editorial desk, where the work leads and everything else steps back. The result is a team that feels in command of its publishing rather than buried by it.
When the people who design it also build it,
nothing is lost on the way to production.