WORK WITH US

Tallinn, Estonia

Services we offer

Disciplines.(05)

We keep our disciplines few and deep on purpose, because depth is what makes the work feel inevitable. Taste isn't something added at the end. It's a thousand decisions across how a business looks, speaks, works and gets found, and getting each one right takes depth, not range.

We keep to five disciplines, all held to the same standard, from the first impression a business makes to the moment a client gets in touch.

  • Web design
  • Web development
  • Landing page
  • Website
  • Multilingual website
  • Responsive design
  • Editorial design
Alsio Vandrelli equestrian estate website, The Stay page, designed by Decanova
See it in the work

A website that could only be yours.

Most clients judge your business within seconds, on a phone, before reading a word. If your site looks like your competitors', they compare you on price. We design yours around your clients and your work, so it looks as established as you are. That difference is taste, and it's what lets a business charge for quality.

What you get

  • A custom design, not a template.
  • A page structure built around how your clients decide.
  • A content system your team can maintain themselves, without us.
  • A design that works on every screen, starting with the phone.

You need this if

  • Your site could belong to any of your competitors.
  • You've redone the website before and still aren't proud of it.
  • Your business has grown, but your website hasn't.

Live in 3 to 6 weeks 30 days of free fixes, on us.

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  • User experience
  • Interface design
  • User journeys
  • Prototyping
  • Conversion design
  • Accessibility
  • Product design
  • First-impression design
ARCHMOS essay page with Letters sign-up, website designed by Decanova
See it in the work

Taste is a thousand small decisions that shape the experience.

Most visitors who leave without a word weren't put off by your work. They couldn't find an answer, a next step, or a reason to trust you. We design the path from first impression to enquiry, and taste is what makes it feel effortless instead of pushy.

What you get

  • A first impression designed on purpose, from the opening screen onwards.
  • A clear conversion-focused route for each type of client, from landing to enquiry.
  • Routes through the site for each of your ICPs.

You need this if

  • People visit but rarely get in touch.
  • Clients ask questions your website should have answered.
  • Your best enquiries come from referrals, never from your site.

Where taste becomes trust Visitors decide to get in touch long before they reach the form.

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  • Brand identity
  • Positioning
  • Visual identity
  • Visual system
  • Brand guidelines
  • Brand templates
  • Art direction
  • Brand voice and copy
  • Editorial writing
Alsio Vandrelli wordmark over horses in motion, brand identity by Decanova
See it in the work

You've grown. Your identity hasn't.

A real identity is a way of speaking and a way of looking, held so consistently that clients know it's you before they see the name. If your website, proposals and Instagram look like three different businesses, clients assume the work behind them is inconsistent too. Much of the taste is in what we remove.

What you get

  • Positioning: what you say about yourself, and what you stop doing.
  • Colour, typography and photography direction.
  • Guidelines and templates for proposals, decks, social posts and email signatures.
  • Brand guidelines that keep everything consistent.

You need this if

  • Your identity was made in a hurry, improvised.
  • Every new document looks slightly different from the last.
  • You look less established than you are.

Built for a decade A brand positioning, and guidelines your team can actually use.

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  • Custom code
  • CMS
  • Integrations
  • Booking integration
  • Newsletter and Forms integration
  • Performance
  • Analytics
  • Accessibility audit
Omnilyst v2.0 SaaS content calendar, product design by Decanova
See it in the work

Beneath the surface, built by engineers.

Business sites that load in less than 4 seconds convert 3 times better than those that take a lot more. And a site only one freelancer can edit is a site nobody updates. We build every site in custom code, so it's fast, secure and easy for you to change. Visitors never see the engineering, but they feel it.

What you get

  • A custom-built site, tested on all devices.
  • A content system your team can maintain without us.
  • Hosting, security and privacy-friendly analytics, set up and documented.
  • 30 days of free fixes after launch.

You need this if

  • Your site is underperforming.
  • Only one technical person can maintain it, and it isn't you.
  • Small edits take weeks, or cost more than they should.

Edits in minutes, not weeks Your team updates the site without being dependent on us.

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  • Taste-Led Growth
  • Enquiry journeys
  • Search engine optimisation (SEO)
  • Technical SEO
  • AI search visibility
  • AI-citable content
  • Structured data
Wellrated mobile website for Google review cards, designed by Decanova
See it in the work

Be the obvious choice when clients ask.

Clients increasingly ask Google or ChatGPT for a recommendation before visiting a single website. If yours doesn't say clearly who you are, what you do and where, they hear someone else's name. We set up what both rely on, once, with no monthly fees. And because being found only helps if you're worth choosing, we make sure what they find holds up.

What you get

  • Technical foundations: speed, structure and clean code.
  • Pages built around what your clients actually search for.
  • Structured data, so search engines know exactly what you do.
  • A baseline of how AI assistants describe you today.

You need this if

  • Clients find your competitors first.
  • You ask ChatGPT for a firm like yours, and you're not mentioned.
  • Nobody has ever checked your search foundations.

Up to 40% more visible In AI answers, when pages include citations, quotes and statistics.

Start a project

(06)

Things we
don't do.

The five disciplines above constitute our scope of services. The five items below are expressly excluded: they are not offered, and they do not form part of any engagement. This is stated so the limits of instruction are known before an enquiry is made, and so we do not accept work we are not engaged to perform.

Five things we leave out. On purpose.

Services we don't offer

  1. We don't run ads and social

    We don't run ads or manage your social media.

  2. We don't offer retainers and maintenance plans

    Not yet. For now, every project has a fixed price, a fixed end, and 30 days of free fixes after launch.

  3. We don't run your content

    We don't write blog or social posts for you every week.

  4. We don't build online stores

    We don't build e-commerce shops or functionalities.

  5. We don't do naming and logo design

    We don't create business or product names, and we don't specialise in logo design.

When you need one of those, we'll introduce you to someone good.

ARCHMOS framed editorial, website designed by Decanova Alsio Vandrelli Gazette, designed by Decanova Alsio Vandrelli wordmark over horses in motion, designed by Decanova Alsio Vandrelli booking form, designed by Decanova Alsio Vandrelli rider in an ornamental frame, designed by Decanova Alsio Vandrelli, The Stay, designed by Decanova Omnilyst v2.0 workspace settings, product design by Decanova Wellrated website, designed by Decanova ARCHMOS Discourse page, website designed by Decanova Wellrated mobile website, reviews, contact and hero, designed by Decanova Alsio Vandrelli, In the Saddle, designed by Decanova Omnilyst v2.0 content calendar, product design by Decanova Alsio Vandrelli, What the house keeps, designed by Decanova ARCHMOS essay page with Letters sign-up, website designed by Decanova

(07)

How the
work happens.

Fixed scope. Fixed price. No open-ended meters.

We don't fit your business to our process. We fit our process to your business. Before we design anything, we research your industry, your clients and the competitors they compare you with. From that, we work out what taste should mean for a business like yours: how it should look, how it should speak, and what would make the right people choose it.

Five steps give every project the same reliable base, so you always know what comes next. The scope, price and date are agreed in writing before work begins.

We take on a handful of projects at a time, so yours never waits in a queue behind someone else's.

The process

  1. Enquiry · Then a call

    You fill in the form: who you are, what you need and your budget range. Then we speak for 30 minutes, by call or by email if you prefer. Free, with no obligation.

  2. Brief · After the call

    You complete our project brief: your goals, your clients, your timing and examples you admire. It becomes the basis of your proposal.

  3. Proposal · Within 3 working days

    You receive a one-page proposal with the scope, the fixed price and the timeline. To proceed, you sign it and pay 30%. Your start date is reserved on payment.

  4. Direction · Before anything is built

    You send what you already have. We present 2 visual directions; you choose one, and we design every page in it. 2 rounds of revisions, then your sign-off.

  5. Build · Then launch

    We build the site, connect your tools and test it. You review it on a private link; nothing goes live without your approval. Fixes for 30 days after launch, at no cost.

We'd love to hear from you

Your move.

A few lines are enough. You don't need a plan yet,
just a sense of where you want to go.

Start a project

We reply within one working day,
and take on a handful of projects at a time.

Before you write

The usual questions.

We're always happy to chat. Send us any questions you might have, and if we can't reply straight away, we'll be back to you within one working day latest.

Ask us anything